Tyler Butler, Founder, Collaboration for Good
How Weedmaps and Women Grow Are Cultivating Equity in Cannabis
By: Tyler Butler
In the fast-growing cannabis industry, the intersection of business and social good is gaining traction—and one standout example is the partnership between Weedmaps and Women Grow. Their collaboration is rooted in a shared mission: to empower women entrepreneurs and create more equitable access to leadership in the cannabis space.
For years, the cannabis industry has been marked by both rapid expansion and persistent inequity. Women, especially women of color, have historically faced numerous barriers to entry in this emerging market—from lack of access to capital and mentorship to regulatory complexity and social stigma. Recognizing these gaps, Weedmaps and Women Grow joined forces to turn advocacy into action, building an ecosystem where women are not only welcomed, but supported and celebrated.
Weedmaps' Social Equity Program plays a critical role in this effort, offering a suite of tools and services to help female entrepreneurs thrive. These include access to proprietary technology platforms, business development resources, and strategic mentorship. By alleviating some of the operational and compliance burdens that come with entering the regulated cannabis market, the program enables women to focus on innovation and growth.
One of the most impactful elements of this partnership is a series of co-hosted virtual and in-person events that spotlight women in cannabis technology, entrepreneurship, and advocacy. These gatherings are more than networking opportunities, they’re dynamic learning environments that provide real-world guidance on transitioning from legacy markets to legal, licensed operations. Attendees benefit from expert panels, regulatory walkthroughs, and exposure to investor networks, all of which are critical for success in the industry’s current climate.
These initiatives don’t just benefit individuals, they shift the culture of the industry itself. By highlighting the experiences of women and elevating their voices, Weedmaps and Women Grow challenge the outdated notion that cannabis is a male-dominated space. They’re demonstrating, in real time, what it looks like to center inclusion as a business priority.
This mission is further supported by data. Weedmaps' 2021 Cannabis in America report offered a compelling snapshot of shifting consumer dynamics during the pandemic. The report found that female cannabis consumption increased by 45%, with many women preferring edibles, topicals, and other wellness-focused formats. More importantly, women are also leading the call for equity in the space: 31% of female respondents said they support social equity programs in cannabis, compared to 21% of men.
That distinction is telling. It reflects a broader truth across industries, women are not only driving consumer trends but also shaping the ethical frameworks of the companies they support. In cannabis, this means more women are advocating for equitable business models, fair access, and community reinvestment.
Weedmaps and Women Grow have tapped into that ethos, ensuring that their work is not just performative but rooted in measurable impact. From scholarships to business spotlights, they are creating pathways for women to step into leadership roles and build sustainable, socially responsible brands of their own.
Their efforts also resonate at a policy level. As more states move toward legalization and regulation, the question of who benefits from cannabis commerce is front and center. Programs like this partnership help ensure that the industry’s growth doesn’t repeat the exclusivity of other sectors. By proactively including women, especially those from marginalized backgrounds, in conversations about ownership and leadership, these organizations are paving the way for a more inclusive future.
For businesses outside the cannabis world, this collaboration offers a valuable blueprint. First, it shows the power of leveraging strategic partnerships to amplify impact. Rather than going it alone, Weedmaps teamed up with an organization that had grassroots credibility and deep ties to the community. Second, it illustrates the importance of responding to real, documented needs—offering tools that address the everyday challenges faced by underrepresented entrepreneurs. And finally, it reinforces that inclusivity is not a side initiative. It’s a business imperative that strengthens brand loyalty, sparks innovation, and enhances long-term resilience.
As the cannabis sector continues to evolve, the partnership between Weedmaps and Women Grow proves that meaningful change is possible when equity is embedded in strategy, not just in messaging. Together, they are helping build a future where women aren’t just participating in the industry—they’re shaping it.
This is more than a feel-good story; it’s a case study in what responsible leadership looks like in a rapidly changing world. For companies looking to lead with purpose, the lesson is clear: invest in people, champion inclusion, and watch your impact, and your business—grow.
Tyler Butler
Tyler Butler is a recognized leader in corporate social responsibility, sustainability, and public affairs. As the founder of Collaboration for Good, she partners with organizations to design and implement purpose-driven strategies that drive positive change and align with business goals. Through her work, Tyler helps companies strengthen their reputation while creating meaningful societal impact.
